UPPERcase will strategically launch product by market segment. This virtual page illustrates a few ‘blue ocean’ opportunities. You will recognize many more markets in addition to these. Follow the guidelines in “Partnering with Us” for business opportunities we might explore together.
(Blue Ocean is a trademark of Kim and Mauborgne. “ Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant")
Want to learn more? Read our FREE White-Paper of our current target market.
Download file Provided:
Residential Storage Market Whitepaper
Skilled Craftsman
Every handyperson values his tools and is motivated to discover better methods of storing and protecting both his investment and his livelihood. Having tools off the floor organizes a shop, and an array of versatile UPPERcase cabinets provides an easy way to accomplish just that.
Residential Storage
Private homes are not designed with enough practical storage. UPPERcase both creates usable space and reclaims existing space by adding storage capacity in a garage, media room, utility room, closet, or almost any other room of the house. UPPERcase eliminates the financial burden of renting external storage, saving our customers hundreds of dollars monthly.
Sports Enthusiasts
Keeping track of little-league baseball or other sports gear is often a problem! Solve it easily by organizing equipment in an UPPERcase storage bin, which keeps sports gear in order and out of the way.
Outdoor Enthusiasts
Finding storage space for seasonal items such as tents, sleeping bags, camping stoves, and other items can be frustrating for the outdoor enthusiast. The challenge: finding a suitable place for this outdoor gear that maintains its condition and is easily accessible. A systematic organization of sporting contents in the UPPERcase storage bin facilitates easy transfer to and from the SUV.
Traditional Cabinetry
Traditional kitchen cupboards have seldom-used cabinets above appliances such as refrigerators or microwaves. Our technology maximizes space usage above a cooking range or microwave appliance. The UPPERcase mechanism will be retrofitted to existing cabinet design, and will bring these cabinets down to the resident, thus reclaiming unused space. The application also provides the ability to store bulk canned food or beverages with ease of rotation and access.
Wheelchair Assistance
Traditional cabinets are not accessible to wheelchair-bound individuals. The UPPERcase mechanism will be modified to bring whole cabinets and other appliances down to the user. UPPERcase frees up floor pathways, allowing essential navigation space for wheelchair users. UPPERcase offers those in wheelchairs the freedom to use spaces previously inaccessible to them.
Records Management
The keeping of physical records within the office sub-optimizes needed floor space, and the use of step-stools or ladders makes it difficult to manage heavy boxes. Of greater concern is the fact that employees may be more prone to worker’s compensation claims because of injury incurred while trying to lift heavy boxes or bins. The UPPERcase mechanism facilitates the graceful storage and retrieval of records, and mitigates the risk of accidents.
Maintenance Facilities
Inventory, manufacturing, maintenance and warehouse facilities where work-space is a premium, and inventory is required, are target markets for the UPPERcase product line. This scenario is especially opportunistic when inventory items are heavy.
Cruise Ship Quarters
The tight arrangement of sleeping quarters on cruise ships or yachts can be uncomfortable! This design presents a perfect target market for UPPERcase storage solutions. Luggage bins and storage compartments can be placed up and away, but are easily accessible and can handle the varied weights of passenger’s cargo.
Department of Defense
UPPERcase will direct specific product lines within the Department of Defense for applications within confined spaces, such as vessels and aircraft. We will also look to improve the efficiencies of inventory, manufacturing, maintenance and warehouse facilities in the government sector.
